Simplifying the Path to Retail Growth

We act as an extension of your business to manage every aspect of turning your branded or private label items into retail success. Our dedicated team helps simplify complex processes and strengthen relationships – so you can focus on growth while we take care of the details.

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Our Services

Sales & Account Management

We act as your sales team, building strong relationships with buyers and managing the details that move your products forward.

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  • Account Management & Communication
    Serving as the primary liaison between supplier and retailer to ensure clear communication and long-term growth.

  • Market Analysis & Business Development
    Identifying new markets, departments, or customers to expand your reach.

  • Pricing & Promotion Planning
    Gathering competitive data, designing promotions, and creating pricing plans that increase sales and profitability.

  • Item Setup & Presentations
    Managing system setup and developing tailored presentations for line reviews or new product introductions.

Logistics & Supply Chain

Our team makes sure your products get where they need to be — on time and at the right cost. By coordinating distribution and managing inventory, we keep your business running smoothly behind the scenes.

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  • Warehousing & Replenishment
    Managing storage and ensuring on-time replenishment for retail accounts.

  • Distribution & Freight Optimization
    Coordinating shipments and loads to reduce freight costs while meeting retailer delivery requirements.

  • Vendor Managed Inventory (VMI)
    Monitoring stock levels at retailer DCs and stores to avoid out-of-stocks and rush orders.

  • Retailer Compliance Management
    Overseeing logistics to meet retailer standards and avoid costly penalties.

Product Development & Launch Support

From packaging to samples, we help manufacturers prepare products for retail success. Whether it’s a new launch or a reformulation, we make sure everything meets retailer requirements and connects with customers.

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  • Sample Coordination & Feedback
    Managing sample shipments and gathering retailer feedback.

  • Reformulation & Compliance
    Overseeing projects with labs or internal teams to meet evolving retailer specifications.

  • Packaging & Label Redesign
    Updating packaging to ensure compliance, clarity, and shelf appeal.

  • Demo Prep & Presentation Support
    Cutting, portioning, and preparing samples for retailer presentations or demos.

Customer & Retailer Support

Once your products are on the shelf, we help protect your reputation and keep retailers happy. Our team manages orders, solves issues quickly, and makes sure every detail stays on track.

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  • Order Entry & Accuracy
    Reviewing purchase orders and correcting errors before processing.

  • Deductions & Chargeback Management
    Researching invoice discrepancies and negotiating repayment when appropriate.

  • Complaint Resolution & Compliance
    Logging, tracking, and resolving issues within retailer timelines.

  • Post-Sale Follow-Up
    Monitoring product performance and addressing concerns after launch.

Our Channels

  • Frozen Foods

  • Refrigerated Foods

  • Bakery

  • Dry Grocery

  • Household

  • Pet Food

  • Beverages & Alcohol

  • Fresh Foods

  • Ingredients

  • Deli/Prepared Foods

Why Our Partners Choose Roehl

Partner with a team that understands your business inside and out, with the reach, experience, and focus to deliver measurable results.

National coverage

with relationships in large grocery and wholesale chains

Expertise across categories

through our team of industry veterans

Focused partnerships

within each category to create value

Clear communication

and genuine commitment to your success

Ready to Grow with Roehl?

Let’s take the complexity out of sales, build stronger retail relationships, and set your business up for long-term growth.